Google said today it will soon use SSL encryption by default to improve security for signed-in search users, following SSL usage across the industry in Gmail, and on Twitter and Facebook. (You can see when a company is using SSL when a URL starts with "https.") When SSL is used, Web site owners will get less information about what search terms visitors used to find them. Google said the move is a recognition of the increasingly customized and personalized nature of search.
Source: http://allthingsd.com/20111018/google-to-encrypt-search-by-default/
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