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Friday, November 11, 2011
Over half of net new Sprint subscribers utilize government-sponsored ?Lifeline? service
More than 50% of Sprint’s net new subscriber additions at any given time utilize a government subsidy program called “Lifeline,” which provides low-income Americans with free wireless minutes each month. Sprint provides the service under its “Assurance Wireless” brand, and it makes money beyond the small government subsidies when Lifeline customers spill over their monthly pool of minutes. Actual figures are not available, but the carrier is reportedly nearing a total of 2 million Assurance Wireless subscribers according to The Wall Street Journal. Read on for more. Sprint is not the only carrier involved in the program. Verizon Wireless and AT&T also participate, but it is unclear what percentage of new subscribers utilize Lifeline. In addition, TracFone has a SafeLink
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