The "Mad Men" Years Are Giving Way to the "Math Men" Era

I love the Mad Men version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

Source: http://allthingsd.com/20120120/the-mad-men-years-are-giving-way-to-the-math-men-era/

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