Monday, January 23, 2012

More than a third of recent iPhone buyers came from another mobile platform

Consumer Intelligence Research Partners released a report on Monday revealing new details about iPhone users. Among those surveyed as part of the firm’s study, 21% of iPhone 4S buyers bought the 64GB model and 36% of new iPhone buyers came from another platform such as Android, BlackBerry or Windows Phone. The research firm previously found that 18% of buyers who bought the iPhone 4S at launch came from another platform. Online purchases of the device represented 43% of Apple’s total handset sales during the iPhone 4S launch, dropping to 33% by the of 2011. The survey also found that AT&T, Verizon and Sprint have all maintained steady market shares regarding iPhone ownership, however, and the device has apparently helped each

Source: http://www.bgr.com/2012/01/23/more-than-a-third-of-recent-iphone-buyers-came-from-another-mobile-platform/

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