Millennial: Kindle Fire outpaces iPad adoption but Android sees huge share drop in November

Usage of Amazon’s Kindle Fire has exploded since the tablet launched last month, but its rapid adoption wasn’t enough to keep Android from seeing its biggest share drop this year in November. Mobile ad network Millennial Media on Tuesday released its monthly Mobile Mix report for November, during which it saw Android’s share drop�significantly�while iOS and RIM’s BlackBerry platform showed gains. The firm reports that impressions served to Amazon’s Kindle Fire have grown at an average daily rate of 19% since the tablet launched last month, outpacing Apple’s iPad when it first launched in early 2010. As a whole, however, Android still lost six points compared to Millennial’s October numbers, falling to 50% in November. Read on for more. Millennial

Source: http://www.bgr.com/2011/12/20/millennial-kindle-fire-outpaces-ipad-adoption-but-android-sees-huge-share-drop-in-november/

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